Lead generation is the pre-sales process of generating sales opportunities, gathering and attracting potential customers. What is classed as a good lead will be different to each business as this will depend on many factors such as the role of the contact you’re speaking with, their goals and challenges, as well as their company profile, turnover, and amount they are spending on the solution you are looking to offer.
Lead generation is a vital step in the sales process, without lead generation, businesses are counting on repeat or referral business, as they are not attracting new potential customers or generating brand awareness.