Do you want to improve lead generation for your website? Lead generation is essential for capturing leads from potential customers. The goal is to convert visitors into leads, and leads into customers. To generate quality leads, your website (even if not designed to be a lead generation website on its initial build) needs to be optimised for effective lead capturing, and here’s how!
What is lead generation?
Firstly, a lead is a decision-maker who indicates an interest in a business’s products or services. When generated via a website, this is often indicated via offers, trials, or subscriptions where people submit some form of personal data, rather than being contacted by salespeople. Lead generation is the act of attracting potential customers to your product or service, turning website visitors into sales-qualified leads.
How to optimise your website for lead generation
There’s a whole host of business lead generation websites out there, but how do you turn your website into one that captures the right details? Optimising your website helps with lead generation by increasing its visibility, usability, and appeal to potential customers. This optimisation ensures that when visitors land on your site, they are more likely to convert into leads due to a seamless and engaging experience. Optimisations include:
A user-friendly design
A user friendly website design is particularly important for ensuring that people know where to go on your website and not just bounce off. This includes clear call-to-action buttons or forms on each page so that visitors know what to do next. The goal is to make it easy for your customer to find what they are looking for whilst ensuring that they do not feel forced into doing anything.
Speed
Website speed is important for gaining and maintaining visitor attention. 40% of users will leave a website if it takes more than three seconds to load. In order to optimise your website load speed and improve your sites performance you could;
- Use a CDN
A Content Delivery Network (CDN) is a system of distributed servers that deliver web content and resources to users based on their geographic location. The primary purpose is to improve performance, speed and reliability of a website by caching its content in multiple locations around the world, minimising the distance it has to travel. This results in faster load times and a better user experience, regardless of where the site is being accessed from.
- Optimise images
Many images used on websites contain unnecessary metadata which slows down image downloads. To avoid this, all images need to be compressed to reduce the size of the images and speed up download time.
Showcase reviews
To add credibility, consider including testimonials and reviews on your website. Social proof is one of the most powerful forms of persuasion and studies show that consumers prefer brands with positive reviews over those without. Reviews help to increase conversion rates, nurture customer confidence and help your business grow.
Optimise lead generation forms
Forms allow companies to gather valuable data about customers and prospects to help build stronger relationships. Companies use these lead generation forms to learn more about their customers needs, interests and behaviours. The most effective forms are easy to find, concise and straightforward, asking fewer questions to keep them short and sweet.
Build trust
Building trust with your audience comes from delivering quality content and providing a positive user experience. It is a chance to demonstrate that you are a credible and legitimate company within your industry. The best ways to build trust are via testimonials and an About Page, letting your visitors know how great you are through reviews and experiences gives a well rounded view of your business.
Nurture your leads
There are several distinctions between a lead, a prospect and a potential client. As soon as a lead completes a form on your landing page, be sure to send them relevant and valuable information about your business that aligns with their interests. Lead nurturing should begin with follow up emails ensuring that no potential customers fall off the radar.
Regularly audit your website
Evaluating the state of your website is important to help determine the cause of any problems. It is recommended to carry out a website audit at least twice a month.
Optimise your UX for mobile devices
Mobile users should be a top priority when creating a website as they make up the majority of all users who browse the web. To do this be sure to choose image sizes that are quickly responsive, maintain simplicity in your design and keep screen size in mind when designing your website.
Create a blog section for your website
Blogs are a great way to generate leads and boost online presence. They let you share informative content and position yourself within your field of expertise, creating credibility and trust. Ensure that you share relevant and valuable information for your intended audience by conducting keyword research to help comprehend the needs and problems of your audience.
How can Fast Track Solutions help you convert leads from your website?
Have you considered what resource you will use to convert your website leads to client meetings? We can help!
At Fast Track Solutions we will work with you to generate sales meetings and a qualified lead pipeline, this can include following up interest to your website as well as new prospects from your target markets who have not yet engaged with you. Get in touch to find out more today.
